Google Ad Quality Rater: Just What is a Google Rater?

September 4, 2011

At the computerOne of the first work at home opportunities I encountered when I started my freelance career was that of the Google ad quality rater. I had never heard of such a thing before but found a section on the WAHM forum called “Google Rater” and took a look. That started me down the path toward becoming a Google rater and I haven’t looked back since.

What Does A Google Rater Do?

Google raters manually review a website landing page to see how well it matches up to a particular query. For example, a search query may be “rubber ducks”, and the rater will be asked to rate a landing page on a website titled “Mallard Ducks”. Our job as raters is to determine how useful that page is to the person searching for rubber ducks. This helps improve search engine results and the Internet overall.

How Much Does a Google Ad Rater Job Pay?

Every agent is required to sign a non-disclosure agreement with the company they contract for, so we are not allowed to talk about pay specifics. I will say, for my rural area with a lower cost of living, a full time job as a Google ad rater would be a liveable income. It definitely pays better than a job flipping burgers, and has a lot less stress!

What Are the Requirements to Become a Google Rater?

You will need to submit a resume to the company you wish to contract through. I am not exactly sure what they look for, but they seem to allow many people to continue to testing, so their requirements do not appear to be very stringent. There are limitations to what state you can be working out of, but I do not know specifically which states are not allowed.

If you are asked to proceed after submitting your resume/application, you will be given a set of guidelines and asked to take a test. I believe the process is the same for every company, so you should also be given a link to a simulator that simulates the real work you will be doing. If you practice with the simulator, thoroughly read the guidelines and refer to them during the test, you should do well and be able to start your Google rater job.

How Do I Become a Google Ad Rater?

Several companies contract to provide Google rater jobs. You will work as an independent contractor, which means you will be responsible for reporting your earnings to the IRS and remitting the appropriate taxes. You will also not be eligible for social security or unemployment benefits, so consider carefully before quitting a job with those benefits.

The companies who provide Google rater jobs are:

Leapforce (this is the company I contract for and I am happy with them)

Butler Hill


You can only work for one company at a time, so keep that in mind when you begin applying. I applied for Leapforce and Lionbridge, but Leapforce responded first so that is who I work for.

After You Become a Google Rater

I don’t know for sure that this is true with all companies, but with Leapforce there is a probation period of three weeks. Your work will be evaluated and you may find that there is little work available during the probation time. After probation is over, you will probably notice an increase in tasks available and the times they are available. It is a common belief that your work is capped during the probation period to ensure quality control – if you totally suck they don’t want you having unlimited opportunity to do so. :)

From what I am told, though I have not worked enough to know for sure, there are times when even experienced raters will have “No Tasks Available” and be unable to work. It sounds as if this is true across all companies and tends to come and go in phases. Just hang tight if that happens to you, but keep adding more eggs to your basket to help offset the lean times.

Google Raters and Unemployment Benefits

When you sign up as a Google rater, you are signing up as an independent contractor. This means you will not be eligible for unemployment benefits, workers’ compensation or other traditional employment benefits. You will also be responsible for reporting your income and paying self employment taxes. To help pad yourself against periods of little or no work, make a commitment to set aside a percentage of your earnings in an emergency fund account.

My Personal Experience as a Google Rater

I began working in early September and like many, noticed how little work there was available. In total disgust for having wasted so much time getting hired, I completely quit logging in for tasks for a few weeks, though I made sure to complete my three-week trial before then (no sense burning bridges!).

Because you must maintain a certain level of productivity to stay a Google rater, I started logging in again and noticed that there is work available more frequently throughout the day – even in the evening when I’m zonked from writing and still want to be making money.

I have found that, contrary to some complaints, my invoices go through fine and payment is just as they stated. I do wish payment was a little more frequent, but a big check once a month is a nice windfall.

After my first struggle with finding tasks to complete, I have decided not to rely on this for any substantial income, but it makes a nice supplement and I intend to keep going at it until they fire me. I am making quite a bit more money per hour with my writing, but this is the perfect type of task to keep on the back burner for when writing jobs come up short.

Overall, I enjoy the work – in small chunks of time, otherwise it is very tedious – and am happy with my decision to pursue a Google ad rater job. Even if you wish to pursue a purely writing career, this is a good part time project to fill in the gaps and help you make it through lean times.

7 Responses to Google Ad Quality Rater: Just What is a Google Rater?

  1. JoAnn Smith
    May 23, 2013 at 5:55 am

    Thanks for the information, Megan. I was looking for an at home job and the temporary position of ad rater came up on a web search. I have worked retail for a number of years after working alone in a laboratory for many more years. I thought human interaction would be nice. Bad thought. While smiling as Certified Pharmacy Technician I want to bite end of my tongue off most days. Solitude!!! I need machines, not people. Thanks again for the reassurance that this is legal.

    • Megan Kutchman
      May 23, 2013 at 7:33 pm

      You’re welcome and good luck to you on getting started rating! It’s pretty easy work and pays better than many jobs these days.

  2. John Smith
    June 18, 2013 at 1:08 am

    I think there is a discrepancy, depending on which agency hires you. I’m an ad rater too, and to be vague to protect NDA, the agency that hired us (or maybe just those of us who do bilingual work, I can’t say for sure) did so on W2 status, not 1099 contractor. There is also option of benefits if a certain number of hours per week are met.

    • Megan Kutchman
      June 21, 2013 at 3:49 pm

      Benefits would be nice. I had a hard time getting into many hours a week though. Need a new routine. I’ve long since been done with LF after not meeting mins but am getting ready to apply to one of the other ones. Sounds like you found a great one to work with!

  3. Michelle
    October 18, 2013 at 10:54 am

    I applied for the job through ZeroChaos. So far, I’ve gotten a ton of forms (German Ad Rater) and a tentative start date. The letter stated there would be an “action task” before beginning. Is that the test? Is it as difficult as people are chatting about? Did you have to pass drug screens?

    • Megan Kutchman
      October 25, 2013 at 1:48 pm

      Hi Michelle! I’m sorry, but I don’t have any experience with ZeroChaos. Have you heard any more from them? How is it going so far?

    • Rupa
      November 20, 2013 at 1:45 pm

      Thank you for the post Megan!

      Michelle – I just heard about ZeroChaos from a recruiter – what has your experience with them been so far, and may I ask what they offer as pay?

      Thank you ladies!

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